When you step into a freshly cleaned space, what tells you it’s truly clean? For many, it’s the smell—a crisp, floral, citrus, or pine scent that signals freshness. But is that fragrance really a sign of cleanliness, or just an illusion?
Many household cleaners and disinfectants add a variety of artificial fragrances to their products- but why do they even do this in the first place?
The Reason Behind Fragrances in Cleaning Products
The simple truth is that many cleaning products don’t effectively eliminate odours at their source. Instead, they mask unpleasant smells by overpowering them with artificial scents. While this can create the illusion of freshness and cleanliness, it often does not address the underlying cause of the odour.
In essence, many cleaning products solve one problem by creating another—introducing potentially harmful chemicals into your home environment.
The Hidden Health Risks of Fragranced Products
Research shows that 1 in 3 Australians experience health issues after exposure to fragranced cleaning products (source). These issues range from mild irritation to severe complications, including:
❌ Asthma & Sinus Sensitivities – Strong fragrances can trigger wheezing, coughing, and congestion.
❌ Headaches & Migraines – Many synthetic scents contain neurotoxic compounds that contribute to migraines and dizziness.
❌ Skin & Throat Irritation – Some chemicals in fragrances cause rashes, itching, or throat discomfort.
❌ Neurological Impact – Studies suggest that fragrances can worsen symptoms in people with neurological problems (source).
For many, avoiding fragrances isn’t just a preference—it’s a necessity.
Why Vera is Different
Unlike most products on the market, Vera does not rely on artificial fragrances but instead, neutralises bacteria and other odour-causing germs at the source.
But if you prefer a scented clean, you also have the freedom to choose how you use Vera!
Unlike traditional cleaners, Vera’s fragrance-free formula allows you to:
✅ Add your favorite essential oils – Choose from lavender, citrus, eucalyptus, or any natural scent you love. Try a few drops of lemon essential oil for bright freshness in the kitchen, or a calming lavender essential oil for the bedroom.
✅ Adjust the strength – Make Vera work for you by adjusting the ratio of concentrate and clean water, saving you time and money.
✅ Avoid unnecessary chemicals and lingering fumes – No synthetic fragrances or harsh chemicals needed!
Clean Your Way with Vera
Vera works by neutralising odour causing bacteria, stopping bad smells before they start. This means your space is reliably clean and not just covered up with artificial, overpowering scents.
With Vera, you can clean your way, with a simple yet highly effective and multi-purpose formula that keeps your home clean without harsh chemicals, fumes, or scents.
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