You might not see it but a surface’s biofilm could be making your cleaning routine a lot less effective than you think. If odours linger, stubborn stains remain, or things get dirty again fast after cleaning, it could be biofilm preventing your cleaning product from doing its job effectively.
What Is Surface Biofilm?
The surface biofilm is a thin, invisible layer made up of bacteria, fungi, and other microbes that attach themselves to surfaces. These microbes have a sticky, protective coating that helps them survive harsh conditions. Biofilm can form on countertops, floors, bathroom surfaces, toys, and even your hands, and once it’s there, it’s hard to remove.
Conventional cleaning products may not address the source of the problem and if it isn’t rinsed off properly can even contribute to biofilm buildup. If you’ve ever noticed surfaces getting dirty quickly again after cleaning, or persistent odours or stains that linger despite using air fresheners, cleaners, and disinfectants, you’ve likely experienced the frustration of stubborn biofilm.
Why is Biofilm hard to remove?
Many conventional cleaners are anionic, meaning they carry a negative charge. The solution works by breaking down grease and killing surface bacteria, but they often don’t penetrate or remove the biofilm layer itself. As a result:
- Many cleaning products use fragrances to mask the issue and give a false sense of cleanliness.
- Biofilm can remain intact if the cleaning product doesn’t have an opportunity to penetrate the surface and clean off the stuck on dirt.
- Dead bacteria remain, becoming a food source for new bacteria to regrow.
- As biofilm builds up over time, more time, scrubbing, and cleaning solution is needed to get rid of it.
How Vera Works Differently
Vera Clean uses a blend of cross-linked surfactants that disrupt the surface tension and release the biofilm from the surface. Instead of emulsifying grease, Vera lifts the biofilm layer so that dirt and pathogens can be easily wiped or rinsed away without the need for harsh scrubbing or harsh and corrosive chemicals. With just a few applications of Vera, as more surface biofilm is removed Vera is able to clean more efficiently which drastically reduces the amount of scrubbing and cleaning solution in the future.
✅ Cleans beneath the surface – Vera cleans at the source by stripping the surface biofilm and cleaning the surface layer itself.
✅ No harsh scrubbing – The formula loosens grime without damaging surfaces and fabric.
✅ Disinfects and deodorises – Cleans deeply while neutralising odours at the source without masking the problem with fragrances.
✅ Prevents germ regrowth – Leaves behind a microscopic paramagnetic shield that repels dirt and bacteria – without any sticky residue or obnoxious chemical fumes.
✅ Safe and gentle – Fragrance-free and safe to use around children, pets, and people with sensitive skin and allergies.
The Vera Difference
Unlike cleaners that give the impression of clean on the surface, Vera cleans by simultaneously cleaning, sanitising, deodorising with efficiency and long-lasting benefits. With continued use, Vera breaks down stubborn biofilm at the source, leaving surfaces that stay cleaner for longer.
To tackle deeply embedded biofilm, Vera may need a few applications to fully penetrate the surface, but over time, you’ll likely find yourself spending less effort maintaining and cleaning your space and more sustainable habits that benefit your home and wellbeing. And while the upfront cost of Vera may be slightly higher than conventional cleaners, it’s a smart choice for people who care about long-term wellbeing.
Vera aims to transform the cleaning process by promoting less product use and more sustainable habits that benefit the environment we live in and the people around us, because we care about healthy hygiene that is maintainable and effective without the gimmicks.
Has using Vera changed how you clean? Send us an email or write a review on Facebook. We appreciate your feedback as our valued customers and we hope to continue encouraging healthy hygiene through good habits and very clean spaces that care for everyone’s wellbeing.
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